let us introduce ourselves
two midwest labels, two like minded inidividuals…merge and become one.
Cool100xATE is a Midwest Artist Development label formed by the merger of Cool100 led by the CEO HunnDunn2x and ATE led by the CEO Artinka Teaira. Thoughtfully crafted, the two came together in an effort to elevate Artist Development in the Midwest, specifically Cleveland, Ohio.
Transform your thinking and image
At Cool100 x ATE, we don’t just develop artists—we reshape the way they think, move, and present themselves in the industry. We believe true artist development starts with mindset, discipline, and intention. Our approach goes beyond the music, focusing on professionalism, branding, performance, and overall presence. We help artists understand their value, refine their image, and move with purpose—so they don’t just participate in the industry, they stand out and lead within it.
Artist etiquette
At Cool100 x ATE, we emphasize the importance of artist etiquette as a key part of long-term success. We educate artists on how to communicate effectively and carry themselves with confidence in interviews, on social media, and in meetings with industry professionals. From knowing what to say to understanding how to present themselves, we ensure artists move with professionalism, respect, and intention—so every interaction becomes an opportunity to elevate their brand and open new doors.